2025 Q3

Full Year 2025 Regional Growth

Looking at a full year estimate for 2025, North America remains by far the world's largest regional market for diesel generator sets. 

In 2025, North America is likely to surpass $8 billion, with almost three quarters of the market by value accounted for by units at ratings above 2,000 kVA.  These larger units together account for around 85% of all market growth in North America since 2021. 

In Europe, Ukraine continues to be a major market with a strong influence over the region.  In 2025 around $100 million fewer diesel generator sets were imported into the country, most of these at ratings below 750 kVA, having a significant impact on  overall European regional growth. At these ratings, 2025 net growth in Europe is likely to be around 4%, almost flat when price inflation is taken into account.  But excluding Ukraine, growth rises to 15%.  

At higher ratings, above 2,000 kVA, although the European market is not as turbocharged as North America, overall growth is 30 - 40%, with higher growth in the major markets where there are greater concentrations of data centers. 

In 2025, the Middle East is likely to see more than 30% growth, rising to around $2 billion.  There is especially strong growth around the Gulf states.  Above 2,000 kVA, growth is likely to be around 40%, driven by UAE and Saudi Arabia and to an extent by Türkiye and Israel.  Much of this points towards an expanding data center sector.

Across the entire Asia Pacific region, growth in 2025 is likely to be around 35%. Below 750 kVA, we're seeing around 10% growth.  But at higher ratings, Asia Pacific is one of the world's fastest growth regions:  at ratings above 2,000 kVA, 2025 growth is likely to be more than 80%, with China, India, South Korea, Japan, Malaysia, Australia and Indonesia all major markets.   

Download this article as a pdf